Micro-giving has been a godsend to NOMRF for over three years. James Andrews received this trumpet from an East Coast musician, and thanks to a generous donor the New Orleans Musicians Relief Fund is replacing the saxophone of an elderly musician whose horn was stolen from his FEMA trailer.
The founders of of Betaworks suggest in their blog that, "We're entering a new era in fundraising and perhaps other social/political causes. What's new? Virtual tribes -- networks of caring people with more commitment than cash. And that's what excites us about micro-giving: It takes so little. You might not have much to spare, but you've got a penny jar -- and we all know that if you reach in and remove a handful of change, you'll feel no pain. What's great about the new, frictionless online giving we're testing here is that, if you've got a good cause, you no longer need to spend a fortune on real-world marketing. Online, with word of mouth and simple technology, pennies can become serious money."
To commemorate the spirit of micro-giving at the holidays, here’s Ian Hunter’s “How’s Your House” video by Grewvia:
More ReDefine 8/29 Downloads are available at:
New Orleans Musicians Relief Fund